Nyenrode Business University
Beyond the Surface: Inqqa's Advanced Text Analysis Sheds Light on Critical Employee Concerns
From Data to Action: Inqqa's Deep-Dive Analysis Uncovers Key Issues and Opportunities for Improvement for Nyenrode Business University

The challenge
At Nyenrode Business University, the employees are the key to success. The university is committed to provide an excellent working environment for management, teaching, and supporting staff. As part of ongoing efforts to improve employee satisfaction, they conducted an employee survey with the help of Effectory.
The solution
Employee satisfaction is crucial to Nyenrode Business University's success. Obtaining accurate measurements of employee engagement and wellbeing is challenging. To gain deeper insights into the driving factors of employee satisfaction, Nyenrode turned to Inqqa's advanced text analytics. With Inqqa, the university was able to conduct a comprehensive analysis of open-ended feedback from their employee survey. Furthermore, Inqqa's intuitive user interface allowed easy group comparisons, providing valuable insights into employee sentiment.
The results
Using Inqqa, Nyenrode Business University was able to uncover crucial insights that were missed by the traditional survey. The analysis revealed that the open-ended feedback from employees highlighted concern about the strategy and direction of the university as well as a perceived distance to the work floor. At the same time employee satisfaction with direct management is high. Nyenrode is now enabled to take targeted action to address these concerns and improve the overall employee experience.
Most employee satisfaction surveys are run of the mill surveys. There is only univariate statistics that in and of themselves are not very revealing. Always, some quotes are given as 'indicative' of the sentiments among employees. As a quants person, I was ecstatic to see how many exceptional insights we had when using Inqqa to analyze the open answers that employees at Nyenrode Business University have given on a recent survey.
Prof.dr. Henry Robben, Professor of Marketing, former Chair of the Works Council of Nyenrode Business University

Try it on your own survey
Try Inqqa AI for FREE for 14 days and discover how much power Inqqa AI adds to your employee research or market research toolkit. And, in the meantime, read our whitepaper with a complete use case.
