Majorel (global CX leader)
Maximizing Corporate Responsibility Impact with Inqqa
How Majorel Utilized Inqqa to Uncover the True Drivers of Corporate Responsibility
The challenge
In 2019, Majorel undertook a major project to establish Majorel's global ESG – corporate responsibility (CR) credentials, to enable them to highlight exactly what the company stands for. They conducted a questionnaire to a target group of 100 key internal stakeholders having a significant position in the company.
The solution
Majorel faced the challenge of analyzing a vast amount of open-ended survey responses without the appropriate tools and a small team. This made it difficult to identify and distill the most important topics. However, Inqqa's powerful platform was able to accomplish this task in just 20 minutes, providing Majorel with valuable insights to make informed decisions about their ESG focus.
The results
Majorel gained valuable insights into their ESG priorities and stakeholder opinions thanks to Inqqa's analysis. The tool provided a deep understanding of the varying perspectives of different job levels and age groups, allowing the company to confidently move forward with its ESG initiatives. Inqqa's success extended beyond this project, with regional teams utilizing the tool for surveys on employee engagement and wellbeing, across multiple languages and regions.
Inqqa was able to easily cluster topics and make a good, detailed analysis of the open questions for us. This allowed me to see, not only that 30% of people were saying that they wanted to focus on environment and local communities, but also to go deeper than that.
Shoama Nessar – Corporate HR Manager
Try it on your own survey
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