Global yeast & fermentation leader
Maximizing Distributor Satisfaction
How Inqqa Boosted NPS for the World's Leading Yeast and Fermentation Company — Inqqa's Text Analytics Unlocked Key Insights from Global NPS Survey
The challenge
Our client's Business Developers are constantly striving to improve sales efficacy across cultures and sales channels. To gain insight into the Voice of the Distributor, the company conducted a groupwide survey, with a particular focus on indirect (B2B) sales channels. However, organizing and processing the freely written NPS text proved to be a significant challenge, requiring a substantial amount of time and resources.
The solution
Traditional NPS analyses rely on numbers; to gain deep insights and define specific target business development programs, it's critical to analyze the open feedback. Inqqa can quickly and accurately analyze open-ended comments, allowing you to uncover key insights and trends from the Voice of the Distributor. With Inqqa, you can easily identify pain points, track distributor sentiment, and develop targeted action plans to drive improvements.
The results
Thanks to Inqqa, the client gained deep insights into the Voice of the Distributor, enabling identification of key strengths and areas for improvement. By comparing feedback from different countries and distributor sizes, we found that 'Responsiveness' and 'Expertise' are perceived as major strengths. We also identified 'Price' as a key improvement area, based on this insight a targeted program was launched to improve commercial approach to pricing.
Try it on your own survey
Try Inqqa AI for FREE for 14 days and discover how much power Inqqa AI adds to your employee research or market research toolkit. And, in the meantime, read our whitepaper with a complete use case.